BD needed a way to translate the features of their new, super fine needles into a meaningful campaign that would capitalize on “comfort.”
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Becton Dickinson
Stevens Institute of Technology
Stevens is a premier, private research university in Hoboken, NJ, renowned for its STEM education. To attract high school students to its Pre-College Summer program, Stevens wanted an enticing and energetic campaign that would showcase the various relevant—yet very cool—program sessions, while promoting the ROI benefits of attending the university.
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GSK: TUMS
In the highly competitive category of OTC heartburn remedies, TUMS was looking for a way to grow their business across both developed and underdeveloped markets. This campaign overcame a variety of challenges presented by the diverse HCP and consumer population by demonstrating heartburn symptoms, science visualization and rapid relief.
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Novartis
The Novartis Rare Disease Force is a specialized group of individuals skilled in informing and partnering with healthcare professionals who treat the rare disease, TSC. The role of this sales force is so crucial that Novartis wanted a motivational video for their annual sales meeting. Through words, imagery, and music, the video recognized their accomplishments,…
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GSWGA
The Garden State Wine Growers Association is comprised of over 50 wineries in the state of New Jersey. They needed a responsive Web site and complementary mobile app to help guide patrons to each one.
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AMCA
As mosquitoes spread the Zika virus throughout the US, the CDC awarded a multi-million dollar contract to the American Mosquito Control Association (AMCA) to establish a training and certificate program for mosquito surveillance and control. The first part of this effort culminated in a series of 4 interactive learning e-modules entitled, “Chaos to Calm,” which…
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Newron
Rett syndrome is a rare disease that greatly impacts patients’ lives. Advocacy for this illness unfortunately remains low. An international survey was developed to examine the physical, emotional, and financial impact of Rett syndrome on patients, families, and caregivers in order to help policy- and decision-makers understand the need for support. This campaign utilized a…
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Trophy Park
New Jersey’s Trophy Park boasts a world-class, multi-purpose indoor and outdoor sports complex designed to host over 2,000 athletes per week. They needed Branding befitting an all-star experience that could be leveraged through every sport.
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