Promoting early and better protection for Hepatitis B, Dynavax was looking for a way to launch their new vaccine that packed a punch for healthcare professionals.
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Dynavax
Pfizer
Armed with a new migraine product in its portfolio, Pfizer wanted to promote itself as a leader in the category. The “Pfizer Migraine Relief Team” was established as the authority who understands the needs of both patients and caregivers and can dispel the myths surrounding migraines.
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Becton Dickinson
BD needed a way to translate the features of their new, super fine needles into a meaningful campaign that would capitalize on “comfort.”
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Central NJ Maternal & Child Health Consortium
A local health services organization wanted to promote their vast offering of pregnancy-related health services for young woman in college. Posters and take-one brochures were developed for the Access to Care Program to show the extent of available services, and were displayed in area college campuses and health facilities.
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Cephalon
Excessive sleeping in shift workers is a serious problem, often leading to health and safety issues. This unbranded, attention-grabbing launch campaign was created to generate a new awareness of treatments to improve wakefulness in adults experiencing ES.
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GSK: Children’s Panadol
GSK was looking for a way to leverage their heritage of trust in the children’s pain relief arena, as well as demonstrate their continued commitment to improving the health and well-being of children. A clean and consistent multi-component campaign was developed to reinforce a strong safety and efficacy message to healthcare professionals.
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Novartis
The Novartis Rare Disease Force is a specialized group of individuals skilled in informing and partnering with healthcare professionals who treat the rare disease, TSC. The role of this sales force is so crucial that Novartis wanted a motivational video for their annual sales meeting. Through words, imagery, and music, the video recognized their accomplishments,…
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AMCA
As mosquitoes spread the Zika virus throughout the US, the CDC awarded a multi-million dollar contract to the American Mosquito Control Association (AMCA) to establish a training and certificate program for mosquito surveillance and control. The first part of this effort culminated in a series of 4 interactive learning e-modules entitled, “Chaos to Calm,” which…
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Newron
Rett syndrome is a rare disease that greatly impacts patients’ lives. Advocacy for this illness unfortunately remains low. An international survey was developed to examine the physical, emotional, and financial impact of Rett syndrome on patients, families, and caregivers in order to help policy- and decision-makers understand the need for support. This campaign utilized a…
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Novartis
In addition to their product website, Novartis offers patients with tuberous sclerosis complex (TSC) a patient site, providing complete information to find answers to questions, tips about living with TSC, and other help for themselves and family members. They needed to update this site with a fresh look that helped demystify the disease and help…
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