Portfolio Category: Pharmaceutical

Dynavax

Promoting early and better protection for Hepatitis B, Dynavax was looking for a way to launch their new vaccine that packed a punch for healthcare professionals.
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Pfizer

Armed with a new migraine product in its portfolio, Pfizer wanted to promote itself as a leader in the category. The “Pfizer Migraine Relief Team” was established as the authority who understands the needs of both patients and caregivers and can dispel the myths surrounding migraines.
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Becton Dickinson

BD needed a way to translate the features of their new, super fine needles into a meaningful campaign that would capitalize on “comfort.”
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Central NJ Maternal & Child Health Consortium

A local health services organization wanted to promote their vast offering of pregnancy-related health services for young woman in college. Posters and take-one brochures were developed for the Access to Care Program to show the extent of available services, and were displayed in area college campuses and health facilities.
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Cephalon

Excessive sleeping in shift workers is a serious problem, often leading to health and safety issues. This unbranded, attention-grabbing launch campaign was created to generate a new awareness of treatments to improve wakefulness in adults experiencing ES.
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GSK: Children’s Panadol

GSK was looking for a way to leverage their heritage of trust in the children’s pain relief arena, as well as demonstrate their continued commitment to improving the health and well-being of children. A clean and consistent multi-component campaign was developed to reinforce a strong safety and efficacy message to healthcare professionals.
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